I was reading a blog about pulling an XML feed from my TiVo and I kept being distracted by popup ads over key words in the article. You’ve probably seen them on other sites, the words have a double underline and they are not actually links.
In the middle of a sentence, you see a word like this Internet and it looks almost like a regular link. Except the color is wrong and the underline is not the same a regular link. When your mouse hovers over them, a popup ad that has some contextual relationship to the text appears. In the fake link above, nothing will happen when you mouse over it. I just used an inline CSS style to do the double underlining.
Vibrant Media calls it “in-text advertising”. I call it a popup and I want it to go away. As in go away right now.
I can understand the desire to have ads on your blog and I have them here myself. I’m using Google to supply the ads on this blog and they are pretty unobtrusive. I don’t have any beef with web based advertising as long as it doesn’t get in the way of the reading the web page. I don’t like popups and if I can avoid them, I will.
I would prefer not using AdBlock Pro. When I installed it, it prompted me to pick a subscription for automatically picking up ad filters. When I did this, it took out most of the ads on every page. And I don’t have a problem with Google Ads or other ads that don’t interfere with the consuming of the content. So I yanked the subscription list out. From here on out, I’m just going to kill the popups and leave the other ads in place.